Discovering the real value of architecture.
What we did:
Marketing Strategy, Brand Exposure, Content Marketing, PR
Corstorphine + Wright is an AJ100 top 25 architectural practice with 10 regional studios throughout the UK, employing in excess of 190 people nationwide and operating across a wide range of sectors including residential, industrial, bluelight, commercial, education, retail and leisure.
Corstorphine + Wright places great emphasis on combining exceptional design skills with business sense, working with clients to drive greater value in their projects and maximising return on investment.
We were approached to develop a marketing and PR strategy to reflect the practices expertise and the emphasis it places on value-added project delivering, with the goal of increasing visibility of Corstorphine + Wright’s sector reach and high-level projects.
We began by developing a strategic plan which focused on shared content for increased brand and services exposure, followed by the roll out of PR-led activity to look inside practice on the people behind the projects, as well as project focus initiatives.
The plan front-loaded a campaign of high-impact brand exposure to mass markets for an intensive hit of Corstorphine + Wright Architects, the intention was to get noticed, and it worked!
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