Powering a data-driven future.
What we did:
Marketing Strategy, Brand Identity, Website design and build, Content Marketing
Glider is driving the digitalisation of the built environment with data management software solutions and digital delivery consultants, to enable its clients to seamlessly share project information across their supply chain and take control of estate asset information.
The team at Glider live by the philosophy of powering a data-driven future for their clients and the wider built environment. The Glider software solutions platform, gliderbim®, is an intelligent online platform for managing project information and asset maintenance. gliderbim® allows users to create their own unique Common Data Environment (CDE).
We were appointed to develop brand identity for both Glider and gliderbim®, design and build a new website, and create and deliver an annual marketing strategy to gain exposure of the new brand and website.
We began the creative process of crafting the perfect brand identity for this technology specialist. The brand needed to represent what sets Glider apart and be instantly recognisable, with the ability to instil trust and confidence in the company, its team and their skill-sets.
The new identity signifies Glider’s continual movement forward into the future, emanating strength and security. Every element of the new brand – the typography, colours and proportions – has been carefully selected to align to the Glider culture and messaging. This has carried through to the outstanding new website design.
Selected Works
BIM AcademyPioneering processes to deliver the ambitious vision of a new world
Corstorphine + Wright ArchitectsDiscovering the real value of architecture
Inspire SummitInspirational and passionate people leading cultural transformative change
FuturebuildInfluential built environment event for opinion-shapers and decision-makers
Westminster Business CouncilLondon’s premier business connections network
CadventureMaking design ideas a reality since 1989
Anat Soudry ArchitectUrban design and regeneration in New York
Digital Node [website and digital development]Powering people and technology to deliver better collaboration and communication
VAKOTA ArchitectureDesign without limits
New York Build ExpoPR and content curation for the leading construction and design show for New York
David Miller ArchitectsMore than just an architecture practice
MIPIM LadiesBelieve in the power of connections
Westminster Business Council Awards 2019A celebration of remarkable business leaders
London Build ExpoPR and content curation for the largest construction show for London
Digital NodeStepping into a global BIM community
buildingSMART InternationalThe global benchmark for openBIM training
BIM Show LivePromoting the best BIM show on the planet
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