Powering a data-driven future.
What we did:
Marketing Strategy, Brand Identity, Website design and build, Content Marketing
Glider is driving the digitalisation of the built environment with data management software solutions and digital delivery consultants, to enable its clients to seamlessly share project information across their supply chain and take control of estate asset information.
The team at Glider live by the philosophy of powering a data-driven future for their clients and the wider built environment. The Glider software solutions platform, gliderbim®, is an intelligent online platform for managing project information and asset maintenance. gliderbim® allows users to create their own unique Common Data Environment (CDE).
We were appointed to develop brand identity for both Glider and gliderbim®, design and build a new website, and create and deliver an annual marketing strategy to gain exposure of the new brand and website.
We began the creative process of crafting the perfect brand identity for this technology specialist. The brand needed to represent what sets Glider apart and be instantly recognisable, with the ability to instil trust and confidence in the company, its team and their skill-sets.
The new identity signifies Glider’s continual movement forward into the future, emanating strength and security. Every element of the new brand – the typography, colours and proportions – has been carefully selected to align to the Glider culture and messaging. This has carried through to the outstanding new website design.
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