A global network of female professionals within the AEC industry.
UK
What we did:
Website Strategy, Website Design and Build, User Experience, Content Audit, Copywriting, Membership Database
Women in BIM (WIB) is a diverse network of female professionals within the AEC industry, dedicated to supporting women in BIM-related roles for skills, education and career progression. WIB is successful in empowering women across the globe in making game-changing contributions to the digital development of the built environment.
Costello Palmer worked with the WIB Core Team on a new website strategy. When designing a great website, it is very easy to focus on making something aesthetically pleasing and forgetting to ensure the site actually achieves its business goals.
For WIB, the website needed to be a knowledge portal, home to the WIB resources, and a place for Member engagement and collaboration. The brief was complex, with the need for a two-step website: first, the open site for all visitors and second, a private Member's login area.
It was important to start with an engagement strategy to meet the WIB user experience ambitions. We began with an audit of the existing site to assess the level of content available and what was being accessed. this allowed us to compliment the most used content and supplement with more essential reading. It also showed us gaps that we needed to fill, as well as presenting opportunities to build new areas of the site.
We created a site which offers a blend of trusted information and recommendations, paired with powerful content for all to view. The Member’s area offers a MyWIB Resource Zone with industry reports, events, key Member benefits, a WIB online Forum, full Member Directory, and the ability to connect with other Members securely.
The new Women in BIM website has been so well received and we are incredibly happy with the outcome. We’ve worked with Costello Palmer for a very long time and the team intuitively knew exactly what we needed and shared in our vision in connecting our global online community.Rebecca De Cicco, Global Chair, Women in BIM
Selected Works
BIM AcademyPioneering processes to deliver the ambitious vision of a new world
The Golden Thread ReportA global network of female professionals within the AEC industry
Corstorphine & WrightDiscovering the real value of architecture
GliderPowering a data-driven future
Inspire SummitInspirational and passionate people leading cultural transformative change
FuturebuildInfluential built environment event for opinion-shapers and decision-makers
Westminster Business CouncilLondon’s premier business connections network
CadventureMaking design ideas a reality since 1989
Anat Soudry ArchitectUrban design and regeneration in New York
Digital Node [website and digital development]Powering people and technology to deliver better collaboration and communication
VAKOTA ArchitectureDesign without limits
New York Build ExpoPR and content curation for the leading construction and design show for New York
David Miller ArchitectsMore than just an architecture practice
MIPIM LadiesBelieve in the power of connections
Westminster Business Council Awards 2019A celebration of remarkable business leaders
London Build ExpoPR and content curation for the largest construction show for London
Digital NodeStepping into a global BIM community
buildingSMART InternationalThe global benchmark for openBIM training
BIM Show LivePromoting the best BIM show on the planet
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